The second edition of the 3X gathering, hosted by İpana and Oral-B, brought industry professionals together on April 19, 2016, at Zorlu Center Raffles Hotel.
The event opened with an inspiring keynote by journalist and economist Emin Çapa, titled “Discovering the New Human as the Era We Know Comes to an End.” Following this, P&G R&D Director Adam Boulding presented Oral-B GENIUS — a technology marking the beginning of a new era in oral care.
The launch concluded with scientific presentations by Dr. Galip Gürel, receiving high praise from participants both for its content and overall experience, and highlighting a forward-thinking vision for the sector.