AkzoNobel Marshall, Turkey’s number one and most admired paint brand in its sector, took a significant step in its global brand journey by introducing its new corporate identity and logo design in 2012.
As part of the launch, the renewed store structure, dealer & sales point systems, and the expanded range of products and services were presented to the public.
This transformation reflected the brand’s global vision while also strengthening its leadership position in the Turkish market through a powerful communication initiative.