In this special gathering where Shell invited its business partners to embark on “A Better Journey,” nearly 1,500 participants came together at the Elexus Hotel in Cyprus between October 17–19, 2017.
This unforgettable event, which marked the launch of Shell’s new brand motto, earned a unique place in the company’s history with the “largest human-made seashell figure” Guinness World Record achieved together with dealers and their spouses.
The 270-degree custom ghost-screen show surrounding the entire venue, accompanied by flying dancers, offered the audience a truly unique stage experience.
Hosted by Ceyda Düvenci, the summit featured inspiring talks by Dr. Özgür Bolat, Dilara Koçak, and Ali Poyrazoğlu. The night concluded with performances by Yaşar, Aşkın Nur Yengi, and Kubat.
Strengthening brand values, the sense of belonging, and the spirit of partnership, this major gathering left a powerful and lasting impression on all participants.