Samsung’s only global event hosted anywhere in the world, the Samsung Global Forum, was held in Antalya in 2015, bringing together a total of 2,300 participants from the CIS (Russia), MENA, and Africa regions.
This forum, where Samsung introduced its newest products to global business partners, offered a direct experience of the brand’s technological vision and innovation power.
The event not only enhanced interaction among participants from three different regions, but also became a significant milestone in Samsung’s global communication strategy.